Hi Everyone,

It’s been a few weeks. After a lot of thinking I’ve decided to focus my writing on a series I call the “Plain English Project.” The ideas behind this series have been living in my head for a decade. I can’t say how happy I am to finally share the first edition: The Case of American Entrepreneurship. Realistically I’ll be publishing a new article every three weeks, maybe sooner.

Full disclosure, this series will be very law-heavy. I will continue to write less-frequent essays on other subjects. I’ll share links to those when I publish them.

With this first post I also want to recommend the book that inspires everything I write: Do I Make Myself Clear, by Harold Evans.

This book always takes me back to the first time I saw White Men Can’t Jump. I was with my brothers, and we were so hyped up at the end, we immediately went outside to play basketball in the streetlight. I get the same feeling when I read Harold Evans write about the writing process. I just want to strap myself down and write.

It’s so inspiring to see Evans take an idea and write it with the same simple beauty as a Steph Curry crossover. While Evans makes writing look easy, he explains why it takes so much invisible effort, and why it is so important for us all to communicate clearly. I strive in my contracts, letters and emails, to write with the same sharp clarity as him.

That’s all for now. As always, let me know when you read something in a newsletter that bumps your heartrate up.

Have a great week!

John